Please use this identifier to cite or link to this item: http://dspace2020.uniten.edu.my:8080/handle/123456789/21649
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dc.contributor.authorIlan Alon,en_US
dc.contributor.authorEugene Jaffe,en_US
dc.contributor.authorChristiane Prange,en_US
dc.contributor.authorDonata Vianellien_US
dc.date.accessioned2021-12-21T03:48:30Z-
dc.date.available2021-12-21T03:48:30Z-
dc.date.issued2017-
dc.identifier.urihttp://dspace2020.uniten.edu.my:8080/handle/123456789/21649-
dc.description.abstractGlobal Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challengeen_US
dc.language.isoenen_US
dc.publisherRoutledge Taylor and Francis Groupen_US
dc.subjectGlobal marketen_US
dc.titleGlobal Marketing, 2nd editionen_US
dc.title.alternativeContemporary Theory, Practice, and Casesen_US
dc.typetexten_US
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1en-
item.fulltextWith Fulltext-
item.grantfulltextrestricted-
item.openairetypetext-
item.cerifentitytypePublications-
Appears in Collections:UNITEN Energy Collection
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