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http://dspace2020.uniten.edu.my:8080/handle/123456789/21649| Title: | Global Marketing, 2nd edition | Other Titles: | Contemporary Theory, Practice, and Cases | Authors: | Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli #PLACEHOLDER_PARENT_METADATA_VALUE# #PLACEHOLDER_PARENT_METADATA_VALUE# #PLACEHOLDER_PARENT_METADATA_VALUE# #PLACEHOLDER_PARENT_METADATA_VALUE# |
Keywords: | Global market | Issue Date: | 2017 | Publisher: | Routledge Taylor and Francis Group | Abstract: | Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge | URI: | http://dspace2020.uniten.edu.my:8080/handle/123456789/21649 |
| Appears in Collections: | UNITEN Energy Collection |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| Global Marketing Contemporary Theory, Practice, and Cases by Alon, Ilan, Jaffe, Eugene, Prange, Christiane, Vianelli, Donata.pdf Restricted Access | 23.42 MB | Adobe PDF | View/Open Request a copy |
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