Please use this identifier to cite or link to this item: http://dspace2020.uniten.edu.my:8080/handle/123456789/21648
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dc.contributor.authorMark C. Green,en_US
dc.contributor.authorWarren J. Keeganen_US
dc.date.accessioned2021-12-21T03:48:09Z-
dc.date.available2021-12-21T03:48:09Z-
dc.date.issued2020-
dc.identifier.urihttp://dspace2020.uniten.edu.my:8080/handle/123456789/21648-
dc.description.abstractAs the preceding examples illustrate, the global marketplace finds expression in many ways. Some are quite subtle; others are not. While shopping, you may have noticed more multilan guage labeling on your favorite products and brands. Chances are you were one of the millions of people around the world who tuned in to television coverage of the World Cup Soccer cham pionship in 2018en_US
dc.language.isoenen_US
dc.publisherPearsonen_US
dc.subjectGlobal marketplace, Global marketingen_US
dc.titleGlobal Marketing, 10th editionen_US
dc.typetexten_US
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1en-
item.fulltextWith Fulltext-
item.grantfulltextrestricted-
item.openairetypetext-
item.cerifentitytypePublications-
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