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http://dspace2020.uniten.edu.my:8080/handle/123456789/21648| Title: | Global Marketing, 10th edition | Authors: | Mark C. Green, Warren J. Keegan #PLACEHOLDER_PARENT_METADATA_VALUE# #PLACEHOLDER_PARENT_METADATA_VALUE# |
Keywords: | Global marketplace, Global marketing | Issue Date: | 2020 | Publisher: | Pearson | Abstract: | As the preceding examples illustrate, the global marketplace finds expression in many ways. Some are quite subtle; others are not. While shopping, you may have noticed more multilan guage labeling on your favorite products and brands. Chances are you were one of the millions of people around the world who tuned in to television coverage of the World Cup Soccer cham pionship in 2018 | URI: | http://dspace2020.uniten.edu.my:8080/handle/123456789/21648 |
| Appears in Collections: | UNITEN Energy Collection |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| Global marketing by Mark C. Green Warren J. Keegan.pdf Restricted Access | 136.09 MB | Adobe PDF | View/Open Request a copy |
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