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dc.contributor.authorCharles M. Futrell.en_US
dc.date.accessioned2021-10-25T06:31:19Z-
dc.date.available2021-10-25T06:31:19Z-
dc.date.issued2011-
dc.identifier.urihttp://dspace2020.uniten.edu.my:8080/handle/123456789/21355-
dc.description.abstractA megatrend in today’s business world involves going to extreme efforts to meet consumer needs. Organizations cannot afford to lose customers. It is always easier to sell to a satisfied customer than an unsatisfied one. The cost of acquiring a new customer is higher than keeping a present customer.en_US
dc.language.isoenen_US
dc.publisherMcGraw-Hillen_US
dc.subjectFundamentals of Sellingen_US
dc.titleFundamentals of selling : Customers for life through service, 12th ed.en_US
dc.typetexten_US
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1en-
item.fulltextWith Fulltext-
item.grantfulltextrestricted-
item.openairetypetext-
item.cerifentitytypePublications-
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