Please use this identifier to cite or link to this item:
http://dspace2020.uniten.edu.my:8080/handle/123456789/21355| Title: | Fundamentals of selling : Customers for life through service, 12th ed. | Authors: | Charles M. Futrell. #PLACEHOLDER_PARENT_METADATA_VALUE# |
Keywords: | Fundamentals of Selling | Issue Date: | 2011 | Publisher: | McGraw-Hill | Abstract: | A megatrend in today’s business world involves going to extreme efforts to meet consumer needs. Organizations cannot afford to lose customers. It is always easier to sell to a satisfied customer than an unsatisfied one. The cost of acquiring a new customer is higher than keeping a present customer. | URI: | http://dspace2020.uniten.edu.my:8080/handle/123456789/21355 |
| Appears in Collections: | UNITEN Energy Collection |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Fundamentals of Selling, 12th Edition by Charles Futrell.pdf Restricted Access | 21.59 MB | Adobe PDF | View/Open Request a copy |
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