Please use this identifier to cite or link to this item: http://dspace2020.uniten.edu.my:8080/handle/123456789/21225
Full metadata record
DC FieldValueLanguage
dc.contributor.authorDin S.M.en_US
dc.contributor.authorRamli R.en_US
dc.contributor.authorBakar A.A.en_US
dc.date.accessioned2021-09-03T03:24:42Z-
dc.date.available2021-09-03T03:24:42Z-
dc.date.issued2019-
dc.identifier.urihttp://dspace2020.uniten.edu.my:8080/handle/123456789/21225-
dc.description.abstractThe evolution of online buying and selling activities through Social Commerce (S-Commerce) have emerged with the rapid growth of Social Media users especially on Instagram. Instagram, a visual-based S-Commerce platform is chosen due to its uniqueness features and easy access. Nevertheless, trust issues such as frauds, scammers and misleading information is costly for both sellers and buyers on Instagram. This paper discusses the trust factors on Instagram and proposes a conceptual trust framework for Instagram based on three dimensions; People, Technology and Information which shows the relationship between the factors and trust, and trust with purchase intention on Instagram. © 2018 IEEEen_US
dc.language.isoenen_US
dc.titleA review on trust factors affecting purchase intention on instagramen_US
dc.typeconference paperen_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.fulltextWith Fulltext-
item.openairecristypehttp://purl.org/coar/resource_type/c_5794-
item.grantfulltextreserved-
item.openairetypeconference paper-
Appears in Collections:UNITEN Ebook and Article
Files in This Item:
File Description SizeFormat 
This document is not yet available.pdf
  Restricted Access		396.12 kBAdobe PDFView/Open    Request a copy
Show simple item record

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.