Social Psychology For Dummies®.

Abstract

The world is not short of advice. Self-help books, sermons, parents and celebrities regularly dispense advice on every aspect of your social life. If you want to know how to win friends and influence people, how to capture hearts and changes minds, how to believe in yourself or doubt other people, then someone will tell you five easy steps. But social psychology, and this book, offers you something better than advice. It can give you insight. Social Psychology for Dummies uses the tools of science to understand why people behave as they do. Why they are attracted to some people, but not others? Why they are not convinced by an elegant political argument, but are persuaded by a celebrity endorsement. Where does prejudice comes from, and how does it influence our thoughts and actions? In this book, you will see how experimental methods can be used to reveal the inner workings of all of these psychological phenomena. And yes, there is a bit of advice too.