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http://dspace2020.uniten.edu.my:8080/handle/123456789/17826| Title: | Review of marketing research, volume 1. | Authors: | Naresh K. Malhotra (Editor). | Keywords: | Marketing research. | Issue Date: | 2005 | Publisher: | M.E.Sharpe | Abstract: | Review of Marketing Research is a new annual publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. Articles in this publication will review the literature in a particular area, offer a critical commentary, develop an innovative framework, and discuss the future developments in addition to containing specific empirical studies. | URI: | http://dspace.uniten.edu.my/jspui/handle/123456789/17826 |
| Appears in Collections: | UNITEN Energy Collection |
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|---|---|---|---|---|
| review-of-marketing-research-volume-1.pdf Restricted Access | 8.05 MB | Adobe PDF | View/Open Request a copy |
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