Analyzing Energy Conservation Intention Among Accounting Students

Abstract

Reviews of the literature suggest that energy conservation via behavioral approach can bring a positive result in reduction of energy demand. Using Theory of Planned Behavior (TPB) framework, this paper seeks to investigate the energy conservation intention among accounting student of higher learning institution. Result in this study indicates that there is positive relationship between attitude, subjective norm, and perceived behavioral control and student intention towards energy conservation behaviour. The study also found that only attitude and perceives behavioral control contributes more towards student intention to perform energy conservation behaviour.