Browsing by Author Rajadurai J.
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 2020 | The effect of corporate social responsibility practices on brand equity: An examination of malaysia's top 100 brands | Zahari A.R.; Esa E.; Rajadurai J.; Azizan N.A.; Tamyez P.F.M. |
| 2019 | Green marketing mix strategy using modified measurement scales – a performance on Gen Y green purchasing decision in Malaysia | Bathmathan V.; Rajadurai J. |
| 2019 | Redefining the value proposition through green promotions and green corporate image in the era of Industrial Revolution 4.0: A study of Gen Y green consumers in Malaysia | Bathmanathan V.; Rajadurai J. |